ATLANTA- Church’s Chicken is launching a new Smokehouse Half Chicken this summer. Instead of staying with its signature way of preparing chicken, the company will serve smoky, seasoned half chicken with zero batter or breading.
“When a fried chicken brand like Church’s says they’re going to offer an unbattered and unbreaded option, it’s a big deal,” said Jennifer Chasteen, senior director of brand and product strategy at Church’s Chicken. “Delivering a simplified preparation method on a half chicken is something we’re able to do because of our long-standing tradition of quality and innovation. Guests tell us that our chicken tastes great with or without its crunchy hand-battered exterior.”
The Smokehouse Half Chicken will be available at participating Church’s restaurants beginning June 27 and continuing through July 31.
The pricing for the Half Chicken sandwich starts at $3.99.
“Smokehouse Half Chicken is certainly a distinct offering for Church’s and within the broader category,” Chasteen added. “You get right to juicy chicken, with an authentic smoky flavor profile. It’s a tasty twist that’s just right for summer.”