KANSAS CITY, Mo. – Drew Lericos recently was named marketing director of the US business of Kansas City-based Multivac Inc. He brings a diverse background to the company that includes experience in foodservice and consumer packaged goods marketing in addition to marketing in the packaging industry.

Drew Lericos, Multivac
Drew Lericos, marketing director of Multivac 

In his new role, Lericos will lead the company’s management team, trade communications, trade show execution and customer engagement initiatives.

“We are excited to have Drew join our team at a time of significant growth within our US business,” Matt Malott, vice president of sales and marketing, said in a statement. “He brings with him a focus on marketing our world-class packaging equipment to a broad spectrum of customers in numerous product segments.  We have great confidence in Drew’s ability to share Multivac’s legacy of exceptional product performance and service to a large, untapped marketplace.”

Lericos most recently headed marketing of the Farmland Packaged Meats business for Smithfield Foods, Inc. Before joining Smithfield, he served as director of marketing for Robbie Manufacturing. Lericos has held several prominent marketing roles for food brands with McCormick & Company, Snyder’s of Hanover and American Italian Pasta Company.