“This small change in the delivery of support for our brands comes from continuously listening to our customers and adapting to their needs,” said Jarrod McCarroll, president and CEO of Weber. “In a nutshell, our business model has evolved because processors expressed a preference for dealing with one trusted sales representative, one team of engineers and one supplier of their slicing solutions. They rely on us as the experts, to advise them which slicing technology best fits their current and future needs.”
Textor and Weber are confident the new slicing system sales strategy will bring the brands closer to the market by allowing customers to choose the best solution from the wide variety of technologies that Textor and Weber independently have designed.
“Textor and Weber will now be represented by one sales team with the sole focus of working with North American customers to select from the wide array of Weber and Textor brands,” said Joerg Schmeiser, managing director of Textor, Inc., Wolfertschwenden, Germany. “Our ambition has been to provide our customers with an additional option of the Textor brand and that ambition will remain unchanged.”