ATLANTA – Shane’s Rib Shack has shown some serious sustainable growth over the past 12 months with most of its focus on performance in the existing stores and not expanding.
For Founder and President Shane Thompson that’s a great sign for his company.
"Our goal is not to be the largest fast-casual BBQ restaurant, but the highest performing. If we have a franchise location that is not performing well, we assess and address the situation immediately," he said. "Our level of commitment to each of our stores is unparalleled in the industry. We focus on what is best for the brand long term and as a result, we are experiencing our highest system-wide sales figures since we started franchising 12 years ago."
With much of its focus in the Southeastern part of the US, Shane’s Rib Shack is expected to grow by 20 percent in 2016.
And to reward its loyal customers Shane’s will have its seventh annual Rib Giveaway on April 30. The first 100 guests at participating locations will receive a free half rack of slow-cooked baby a 20-oz. beverage and special edition Rib Giveaway t-shirt to kick off summer BBQ season.
"Our fans have been so loyal to us throughout the years, and we want to take the time to tell them how much we appreciate their support. Our continued success is not possible without their devotion," Thompson said. "Shane's Rib Shack comes from humble beginnings, and we work to stay true to our roots. The Rib Giveaway gives us the opportunity to take a step back and see just how far we've come from that tiny shack in McDonough, Georgia, 14 years ago."