INDIANAPOLIS – DinnerCall, a new mobile marketplace and app for family dinners, allows grocers to obtain family dinner sales outside of the store before families turn to fast food, restaurants and other meal options.

DinnerCall's opening app screen.

The existing deli infrastructure and inventory allow DinnerCall to aggregate future consumer demand for “dinners of the day,” letting grocery employees prepare and package a dinner within minutes of a customer’s arrival for curbside pickup.

“In the last 12 years, I’ve seen firsthand the challenges and opportunities for innovation in the grocery prepared meal space. Grocery has the infrastructure to provide a delicious dinnertime solution to millions of households each day, they simply need the technology to profitably execute on this opportunity,” said Gerry Hays, co-founder and CEO of DinnerCall. “Engaging families outside the store when they are thinking about tonight’s dinner creates a new daily revenue stream with zero food waste.”

With DinnerCall, grocers will offer daily ready-to-cook or ready-to-eat meals that dinner decision makers can order in advance and have the grocery store employees prepare the meals. The app allows grocers to meet the growing demand for fresh and convenient food. DinnerCall says it hopes to provide fresh and affordable meals become easier to get, so they can spend time focused on having more family meals.  

"With DinnerCall, we are able to close dinnertime sales before we even start cooking for the day,” said Judson Naifeh, CEO of Naifeh’s Food Store. “This technology allows us to better meet the dinnertime demand by offering our customers more family-style options we already know they love, in a convenient and affordable way."

DinnerCall’s mobile commerce platform is launching pilots in select grocery stores this month. To learn more about DinnerCall or become a pilot grocery retailer, visit DinnerCall.com.