The “Bacon Car” burned up on the Atlanta Motor Speedway.
Aric Almirola, driving the Richard Petty Motorsports car No. 43, was caught up in a four-car crash during the Folds of Honor QuikTrip 500. His car caught fire and became engulfed in flames as he drove into the home stretch. Almirola escaped the blaze with the help of NASCAR officials; Jimmy Johnson ultimately came away with the win.
Smithfield Foods and its brands sponsor the No. 43 Richard Petty Motorsports race team in the NASCAR Sprint Cup Series. The words "Fueled by bacon" are emblazoned on the back of the car.