PLANO, Texas — People are always changing how they are ordering pizza these days, but it looks like one of the biggest chains in the world has adapted well on an important day.
Pizza Hut announced Feb. 8 that it set an all-time single-day digital sales record on the day of the Super Bowl, amassing nearly $12 million in sales (the previous record was $10 million) with the highest rate of change coming from orders via mobile Web and mobile app. Over 60 percent of the digital orders were placed on a smart device, accounting for about one-third of total sales.
"Pizza Hut is intensively focused on giving consumers what they want from a digital ordering experience, and the response we've seen to that strategy has been incredible," said Jeff Fox, chief brand and concept officer for Pizza Hut. "We want to take the time to thank our fans for choosing us on Sunday as we know that there are a lot of choices out there. We're proud to say that we deliver the best digital experience possible, combined with our superior restaurant-quality food and award-winning customer service."
Pizza Hut, who was the first pizza restaurant to launch a pizza ordering app and website, has tried to make usability improvements to its digital ordering options.
"Throughout the history of our company we have always demonstrated that we will make the improvements needed for our customers first, then our business," Fox said. "Our position of leadership in the digital experience has never been stronger and yesterday's record breaking Big Game customer response says just that."