Blue Apron meal kit
Blue Apron is one of many direct-to-door home meal services that are trending online.

CHICAGO —Food delivery is nothing new. Historically, pizza and Asian food has been a staple of last- minute dinners brought to consumers’ door.

But the accessibility and availability of these direct–to-door home meal services, whether in home meal kits, like Blue Apron, or foodservice delivery, like DoorDash is unmatched according to the NPD Group.

“Consumers want the ‘dining out’ experience of quality food, but they’re saving money and time by having food delivered to their homes,” says Bonnie Riggs, NPD’s restaurant industry analyst. “Similar to the consumer value online direct-to-door shopping fulfills, there is the appeal of being in the comfort of their own homes and not having to deal with the ‘hassle’ of the outside world.” 

Other than breaking away from pizza and Asian foods, another major change is ordering goods online and having them delivered to their door quickly.

In terms of foodservice delivery, delivery demand for food other than pizza is growing, while traditional quick-service restaurant (QSR) pizza delivery is on the decline, according to NPD’s foodservice market research.

Meal kit delivery services are growing in popularity, particularly in urban areas, but are not nearly as widely accepted as foodservice meals.