Carl Buddig & Company has set its sites on Hispanic consumers with a Spanish-language marketing campaign.
The Chicago-based deli meats processor enlisted the help of The San Jose Group which developed digital, out- of-home video and radio advertisements. The agency created a social media-driven promotion called “Buddig Taste Challenge” where well-known Latina food bloggers compete to bring the most Latin flavor to Carl Buddig brand meats. Additionally, the agency developed and launched Carl Buddig’s first-ever Spanish-language Facebook page.
“Carl Buddig is committed to reaching the Hispanic market,” Tom Buddig, executive vice president of marketing. “Through our work with The San Jose Group, we hope to expand our existing consumer base by offering compelling, culturally relevant consumer engagement through both digital, social and traditional media outlets.”
Carl Buddig & Company is a family owned, privately held company managed by the third generation of the original founder. The company specializes in thin-sliced lean meats for sandwiches, snacks and special recipes.