CHESTERFIELD, Mo. – Randy Krotz was appointed CEO of the US Farmers and Ranchers Alliance (USFRA). Krotz joined USFRA as vice president of development in 2013 and most recently served as executive director.

Krotz brings nearly 25 years of experience to the post. He has worked for and represented many food and agribusiness companies and associations, according to USFRA. His expertise includes public relations, product management, branding, online marketing, advocacy management and communications.

“US agriculture is at an important crossroads, and with Randy’s decades of experience and relationships across the agricultural industry, he is the right person to cement USFRA’s role as the unifying voice of farmers and ranchers to consumer audiences,” said Bob Stallman, chairman of USFRA and president of the American Farm Bureau Federation. “Randy’s deep background in food, farming and agribusiness will play a key role in further establishing USFRA as a thought leader on food issues and a guidepost for the next generation of farmers and ranchers.”

Krotz is a graduate of Kansas State Univ., Manhattan, Kan., and continues his role in the diversified family farm in North Central Kansas, on which he was raised.