SAN ANTONIO – Texas grocer H-E-B has launched its own line of organic products called H-E-B Organics. The company said the line will increase availability of organic food products in Texas at affordable prices.

The line includes items throughout the produce and market departments and various meat products including beef, lamb, poultry and pork. Eggs and dairy also will be available. Additionally, H-E-B Organics will also feature numerous items suited for children including a variety of lunch meats.

“As the No. 1 food provider in Texas, it is H-E-B’s goal to give our customers the best food choices at the lowest possible prices, and that includes organics,” said Martin Otto, H-E-B Chief Merchant. “As a company, we strive for sustainability in our offerings and business practices, and we know our customers are thinking the same way. Demand for organic products has risen steadily over the past few years, yet many organics remain out of reach for customers on a budget. That’s why we are so excited to introduce our customers to H-E-B Organics giving Texas families an affordable way to go organic.”

All H-E-B Organics products are USDA certified organic. Meat and dairy products will be sourced from animals raised on organic feed with no added growth hormones. The products will be processed in a USDA-certified organic facility.

San Antonio-based H-E-B reports sales of more than $20 billion. The company operates more than 350 stores in Texas and Mexico and employs more than 80,000 workers.