MADISON, Wis. – The Oscar Mayer brand is employing some well-known brands to harness the power of protein and capture a portion of a growing $19 billion protein snacking category.

P3 Portable Protein Packs are available nationwide and, Kraft Foods Group, Inc. is billing the product as a snack option for active consumers with high-energy lifestyles. The protein snacks represent three highly recognizable brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.


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"Consumers snack three times a day on average, and 75 percent of adults are looking to add more protein to their diets," said Joe Fragnito, Oscar Mayer vice president of marketing. "The protein snacking category has a 7 percent growth rate, but meat is too often an afterthought with all the yogurt, smoothies, bars and powders on the market. P3 Portable Protein Pack is the ideal product to address this gap in the marketplace."

P3 Portable Protein Packs contain at least 13 grams of protein — the equivalent of two eggs — and little to no sugar. Varieties include:

• Applewood Smoked Turkey, Marbled Colby & Monterey Jack Cheese, Dry Roasted Almonds
• Applewood Smoked Ham, Reduced Fat Sharp Cheddar Cheese, Dry Roasted Almonds
• Rotisserie Seasoned Chicken, Reduced Fat Cheddar Cheese, Dry Roasted Peanuts
• Slow Roasted Turkey Breast, Reduced Fat Cheddar Cheese, Dry Roasted Peanuts

P3 Portable Protein Packs are sold in the refrigerated meat case at grocery and convenience stores. A single, 2-oz. pack retails at $1.79 and a triple, 6-oz. pack retails at $4.99.