The Unilever meat snacks are sold under the BiFi and Peperami brands. BiFi is sold in Germany, Benelux, Austria and Switzerland, while the Peperami brand is sold in the United Kingdom and Ireland.
“Jack Link’smission is to be the No. 1 provider of branded meat snacks throughout the world,” said Troy Link, CEO of Jack Link’s. “This is an important step in delivering on that mission and we are excited to welcome the BiFi and Peperami brands into the family. These brands continue to drive growth in meat snacks in their respective territories and we look forward to working with all of our team members and retail partners to continue that success.”
The transaction is expected to close by the end of March 2014.