“Buffalo Wild Wings is a brand for the fans and we’re excited to continue to bring our unique Buffalo Wild Wings experience to college football fans across the country through this sponsorship,” said Bob Ruhland, vice president of marketing at Buffalo Wild Wings. “We are proud to be the title sponsor of this progressive property as it aligns our growing brands and provides tremendous opportunities to interact with our guests.”
Buffalo Wild Wings’ GameBreak will feature an interactive game-day Buffalo Wild Wings Citrus Bowl promotion for fans watching the game at any one of its 1,043 restaurants throughout the country.
As part of the multi-year deal beginning in 2015, Buffalo Wild Wings receives national exposure through television, radio, social and digital media, and in-broadcast, outdoor and print advertising throughout Central Florida. The company will also post in-stadium signage as well as promotional signs at the entire week’s schedule of Buffalo Wild Wings Citrus Bowl-related events.
This year’s Buffalo Wild Wings Citrus Bowl marks the 69th year of the game, the seventh-oldest of all current college bowl games, but the first in the new Orlando Citrus Bowl stadium. It has been a New Year’s game since 1987 and has consistently been one of the top-performing games each year in television ratings. This will be the first edition played under the “Citrus Bowl” moniker since 2003.