Fairway Market will offer Murray's Chicken, which has met standards established by the Non-GMO Project, a non-profit organization. The chicken products will bear the "Non-GMO Project Verified" seal.
"Fairway offers a large variety of non-GMO items so we are very pleased to add Murray's Non-GMO chickens to our selection," said Herb Ruetsch, CEO of Fairway Market. "Customers will now have a great choice for a non-GMO chicken at an affordable price."
"We are reaching a tipping point in consumer habits and behaviors as it pertains to GMOs in their food," says Steve Gold, vice president sales and marketing of Murray's Chicken. "Murray's receives dozens of requests from customers each week asking for non-GMO chickens. We are delighted to show them 'we heard you' with our Non-GMO Project Verified line of chicken. Many consumers are very price-sensitive when it comes to buying organic food for its non-GMO attributes. Murray's is breaking that barrier by offering 'better-for-you' non-GMO chicken without the organic price tag."