US market eating up non-traditional jerky
Aug. 1, 2016
by Bob Sims
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The Krave brand of jerky snacks features uniquely flavored meat snacks.
ROCKVILLE, Md. – Market intelligence publisher, Packaged Facts, recently released a new report titled “Healthy-Ingredient Snacks in the US, 2nd Edition.” Packaged Facts asserts that meat snacks (jerky, meat sticks, etc.) have continuously gained favor with the ever-growing snacking community. Meat snacks have carved out their niche among snackers trying to avoid gluten, wheat and anything to do with breads and carbs.
The new fascination with meat snacks has also created a new direction in the meat snacking psyche. Consumers have begun to seek out meat snacks made from a variety of different meats that are labeled as exotic. For example, bison, kangaroo and salmon have all seen success in the world of artisanal jerky. This shift in taste has affected some traditional jerky companies.
The largest meat snack producer in the United States, Minong, Wisconsin-based Jack Link’s, has seen dollar sales over the past year down 7 percent and volume sales down 15 percent. Packaged Facts says that Jack Link’s represents a company that produces the classic style of beef jerky. The report goes on to say that the dip in sales and volume are a result of the US consumer losing interest in traditional jerky and meat snack products.