NPB launches Spanish-language website
Aug. 26, 2014
by Meat&Poultry Staff
|The National Pork Board's PorkTeInspira.com is the Spanish-language website for recipes, nutritional facts and the latest news on pork.
DES MOINES – The National Pork Board is reaching out to Hispanics in the United States with a new website and social media campaign.
PorkTeInspira.com was developed as a resource for information and culinary inspiration with pork. Visitors to the website will find recipes, nutrition information, food safety and cooking tips. Corresponding social media platforms include Facebook, Twitter and Instagram.
“We are delighted to provide the Hispanic community in the United States a reliable source of information and culinary inspiration with PorkTeInspira.com,” said Jose de Jesus, director of multicultural marketing at the National Pork Board. “The site will offer many features providing culinary experiences with pork and opportunities to participate in fun sweepstakes like the one we are offering now for the Food Network in Concert event at Ravinia.”
Food Network in Concert features cooking demos by celebrity chefs, meet-and-greet opportunities, food tastings and other activities.