Iconic US steakhouse chain to open in London
by Bryan Salvage
Search for similar articles by keyword: [Trade
BOSTON – Smith & Wollensky Restaurant Group (SWRG), noted for its boutique American steakhouses, plans to expand its brand into London, with a scheduled opening set for early spring 2015.
The London restaurant, featuring 300 seats in 15,000 sq. ft., will be situated on two floors showcasing two main dining areas and several private-event rooms, among other features. The scratch kitchen will outfit a full butcher shop and dry-aging room on-site, which is a signature feature of the Smith & Wollensky brand. Imported USDA Prime beef will undergo a distinct and traditional aging process.
The restaurant will be open Monday through Sunday serving both lunch and dinner, featuring a traditional Smith & Wollensky menu of USDA Prime dry-aged steaks, premium seafood and more. The menu will be complemented by local infusions and regional flavors. Design and construction are being led by London's acclaimed Martin Brudinzki Design Studio and Acacia Consulting.
"We've always recognized the opportunities for expansion with the Smith & Wollensky brand,” said Michael Feighery, SWRG president and CEO . "Our brand has experienced remarkable success and recognition throughout the US, and London was the most obvious place to expand due to the international appeal and demand. We are very proud of our history and contribution to the American steakhouse dining segment. Equally we have enormous respect for the U.K.'s spectacular culinary scene. This opening will pay homage as we bridge together these two vibrant countries with yet another common thread."
Smith & Wollensky Restaurant Group is based in Boston, Mass., and owns and operates nine Smith & Wollensky locations in Miami Beach; Chicago; Las Vegas; Washington, DC; Philadelphia; Columbus, Ohio; Houston; and two restaurants in Boston.