Taco Bell to debut Quesarito
June 6, 2014
by Meat&Poultry Staff
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IRVINE, Calif. – Taco Bell has created a new combo.
The Quesarito is quesadilla and burrito rolled into one. The new item is filled with the customer's choice of meat, rice, chipotle sauce and reduced-fat sour cream and then wrapped in a grilled quesadilla filled with melted cheese. The chain intends to make the Quesarito a permanent menu item.
“We’re constantly hearing stories about two great things coming together to create something extraordinary and that takes on a life of its own,” Chris Brandt, chief marketing officer, said in a statement. “We have just that with the Quesarito, our latest mash-up of a full grilled cheese quesadilla wrapped around a classic burrito, making something so good that you can expect to see more flavor combinations down the road.”
Brandt added that the Quesarito is the best-selling product in test marketing since the Doritos Locos Taco.
The Quesarito will be available starting June 9 for a suggested price of $1.99 for seasoned beef, $2.79 for shredded chicken and $2.99 for steak. Taco Bell plans to support the Quesarito launch with a creative campaign to include television spots, interactive games and social media platforms.