ROCKVILLE, Md. – The Canadian gluten-free market was more than $450 million in 2012 after experiencing a compound annual growth rate of 27 percent between 2008 and 2012, according to the report “Gluten-Free Foods in Canada” from Rockville-based Packaged Facts. Celebrity endorsements of a gluten-free lifestyle combined with growing awareness of celiac disease and gluten intolerance drove the growth.

For the report, Packaged Facts conducted a proprietary survey in August 2012. Sales of packaged products are based on available sales data from publicly-traded marketers of gluten-free products, estimates reported in trade and consumer press, industry experts and participating gluten-free manufacturers and retail outlets.

Packaged Facts in October 2012 reported the market for gluten-free foods and beverages in the United States reached $4.2 billion in 2012 after experiencing a compound annual growth rate of 28 percent between 2008 and 2012.