White Castle launches chicken sliders
August 14, 2013
by Meat&Poultry staff
COLUMBUS, Ohio – White Castle has launched Savory Grilled Chicken Sliders -- plain, barbecue and bacon-cheddar versions of its chicken Sliders – at all 406 of its restaurants. The suggested price for this offering is $1.29 in most areas.
Company officials say this product should appeal to the growing number of consumers who are demanding healthier alternatives. White Castle’s plain grilled-chicken slider contains 180 calories and 7 grams of fat. Its veteran deep-fried, breaded chicken-breast sandwich contains 390 calories and 28 grams of fat. The company’s iconic, original square hamburger contains 140 calories and 6 grams of fat.
Customer response has been “very positive”, according to a company spokesman.