Ringing in 'The Year of the Diet'
December 30, 2010
by Meat&Poultry Staff
SANTA MONICA, Calif. – USDA’s updated dietary guidelines in conjunction with technological advancements and First Lady Michelle Obama's "Let's Move" program positions 2011 as the year of the diet, according to Food Nutrition & Science.
Next year will mark the time when Americans make permanent, positive changes in their diets, said Phil Lempert, founder of Food Nutrition & Science and CEO of The Lempert Report and SupermarketGuru.com.
"People will stop demonizing single nutrients or ingredients and begin approaching food more holistically," Lempert predicts. "Shoppers will circle the aisles seeking foods rich in substance, vitamins, minerals and of course, taste."
In 2011 shoppers can expect easier-to-read labels, among other things. Lempert adds that "local" products will be very popular and shoppers can expect major food companies to introduce regional flavors and items based on what's local to their area.
"Also watch for Food Apps as technology not only allows for in-store information, but also will be used as the checkout," Lempert said. "A scan of the bar code will tell you everything you need to know to decide what to buy, and then adds to your list automatically. Expect Instant Messages with specials that last for a maximum of a half-hour targeting your likes and dislikes and offering tremendous savings."