Barbecue trends identified in new poll
April 29, 2010
by Bryan Salvage
ARLINGTON, VA. – May is National Barbecue Month and approximately 90% of persons asked in a new poll conducted by the Hearth, Patio & Barbecue Association indicated they plan to cook outdoors during the warmer months.
According to H.P.B.A.'s 2010 National Barbecue Month poll:
• Sixty-five percent of Americans like to "dress up" barbecue meals with a sauce, marinade or seasoning, and 21% prefer to "strip it down" and enjoy grilled food au natural.
• Men more than women say they like to add spicy sauce or steak sauce on their grilled meats (42% vs. 31%).
• When it comes to grill-side manner, most adults said they are "all about the meat" (29%) or "all natural" (24%), followed by "spicy or saucy" (19%), adventurous (16%) and timid (6%).
For hamburgers and other grilled meat or vegetable sandwiches:
• Consumers use ketchup most often (66%), with mustard (62%) close behind.
• Two-thirds of Americans add cheese.
• Seventy-four percent of Americans add lettuce, onion and/or tomato. Women lean towards the veggies more than men (80% vs. 68%).
• Seventy percent of adults said they prefer a traditional bun to complete their grilled sandwiches.
Americans agree grilling provides an easy, cost-effective way to get out of the house and enjoy better-tasting food during the warmer months. Americans say the top pay-offs of grilling versus eating out or oven cooked meals include:
• More flavorful food (81%)
• Inexpensive compared to eating out (76%)
• Easier clean up (67%)
• Healthier (64%)
• Less cooking time (53%)
Most adults, the poll relays, plan to enjoy barbecuing outside of the home this summer: 74% plan to enjoy grilled food at a friend of relative's house, 42% while picnicking, 39% while camping and 20% while tailgating.