Perishables, promotions show most growth: Nielsen

by Bryan Salvage
Share This:

WASHINGTON — Forty-six percent of American households are eating out less and spending more at the grocery store, with the perishable department growing at the fastest rate, according to a 2009 Nielsen survey.

The survey points out one key factor fueling supermarket meat and seafood sales was promotions, with 51% of meat and seafood being purchased on sale. Another key factor was prominent circular placement, noted by 41% of shoppers.

Household deli spending for the year ending in September 2009 was $200 — a 5% increase from last year, according to Nielsen. Fresh meat and seafood recorded sales of $437 per year for a 4% gain.

Alternative retail channels are also making a strong push for the growing business. Supercenters succeeded with new perishable formats, growing both the purchase size (up 2% to $11.80) and frequency of perishable purchases (from 18.4 to 18.7 trips per year). This holds true in particular for the meat and seafood departments, where supercenters reported a 0.6 share point change.

All major departments in the deli, where supermarkets hold 50% of the business, posted strong growth. Deli cold cuts and cheese are up 7% and prepared foods are up almost 5% versus one year ago. Some of the hottest selling prepared deli items include turkey entrées, pot pies and chicken salad.

Regarding meal planning, Nielsen discovered more than 1 million viewers watched the Food Network during prime time in 2009 — a 16% increase over full-year 2008. Meal planning is also one of the largest and fastest-growing online activities, with the average browser spending roughly 10 minutes online planning meals.

here for more information on this survey.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Meat and Poultry News do not reflect those of Meat and Poultry News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.