Jason's Deli and Tapingo partner for on-demand delivery to college market
Feb. 24, 2016
by Ryan McCarthy
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BEAUMONT, Texas & SAN FRANCISCO – On Feb. 23, Jason’s Deli and Tapingo, a mobile commerce application, announced a partnership for an on-demand delivery service catered to the college consumer.
Tapingo will launch the application in participating colleges in Arizona, Louisiana, North Carolina, Alabama, Virginia, Georgia, Florida and Texas. From there, customers can order from the Jason’s Deli menu with customized sandwiches including gluten-sensitive and vegetarian options.
“We’re thrilled to bring Jason’s Deli into our rapidly expanding partner ecosystem,” said Jeff Hardy, Tapingo’s chief business officer. “As their commitment to fresh, premium food and natural ingredients resonates with millennials and Gen Zers, Jason’s Deli has consistently proven to be one of the most popular brands on college campuses. Our partnership strategically aligns us to achieve our goal of giving students what they want, when and how they want it, at a palatable price point.”
On-demand delivery through Tapingo will be a flat fee of $2.99, with no minimum order charge from Jason’s Deli.
“A strong mobile strategy is instrumental to our on-going success,” said Lee Greer, Director of Customer Analytics at Jason’s Deli. “Tapingo has built a niche in the college market with users who have grown up with, and are comfortable using mobile technology. By providing the convenience and efficiency that college-age consumers have come to rely on, Tapingo helps us forge and maintain relationships with this key demographic."