Shake Shack in Shanghai
Aug. 21, 2017
by MEAT+POULTRY Staff
The burger, hot dog and frozen custard eatery is heading to mainland China by 2019.
NEW YORK – Shake Shack has announced plans to expand into Shanghai by 2019. This is after announcing in July its plan to open a Hong Kong location by 2018. Licensee, Maxim’s Caterers Limited, will handle the expansion into China.
Maxim’s Caterers, with over 60 years of experience in full-service and quick-service restaurants, bakeries, and coffee shops in Asia, is partnering with Shake Shack to bring 25 total Shacks to Shanghai and East China by 2028.
“There’s incredible opportunity in China and I couldn't think of a better place to begin this chapter of our story than Shanghai, a city that understands great brands, appreciates premium ingredients, and ultimately loves food,” said Randy Garutti, CEO of Shake Shack. “The city’s streets overflow with vibrant flavors and energy every day and we can’t wait to join Shanghai’s thriving food community.”
“I was first introduced to Chairman and Managing Director Michael Wu and Maxim’s in 2014, and as our relationship grew I became confident that they were the ideal partner to lead our expansion into Shanghai, a market that is key to the growth of our global brand,” said Michael Kark, vice president of Shake Shack Global Licensing. “I couldn't be more proud to take this first step in our journey to bring Shake Shack from NYC to Shanghai.”
Shake Shack intends to work with local purveyors and producers to create a one-of-a-kind Shack for the Shanghai community. The menu will include the roadside burger stand’s signature items including ShackBurger, Shack-cago Dog, classic crinkle-cut fries, beer, wine and frozen custard ice cream.
“We are extremely excited to partner with Shake Shack and introduce the brand to Shanghai and East China, following the announcement of taking the brand to Hong Kong,” said Michael Wu, chairman and managing director of Maxim’s Caterers Limited. “Our common value of providing a quality and lively dining experience through a dynamic team fuels our passion to serve the Shanghai community that appreciates great food and style.”