SHOW REPORT: SIAL CHINA kicks off in Shanghai

by Kimberlie Clyma
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 SIAL China foodservice expo
Meat+Poultry is taking in the SIAL China Convention this week. It ends on May 7. 
SHANGHAI – SIAL CHINA 2016, Asia’s largest food innovation exhibition, opened May 5 at the Shanghai New International Expo Centre for the 17th year. More than 66,000 visitors are expected to attend the three-day show which will feature more than 3,000 food and beverage exhibitors.

 

Nicolas Trentesaux, managing director of the SIAL Network, welcomed attendees to the 2016 show at the ribbon cutting ceremony Thursday morning, alongside other show dignitaries and special guests. He predicted the show, which increased 11.5 percent in attendance last year, will be the best show yet.

The tradeshow will feature more than 126,000 sq. m. (1.35 million sq. ft.)  of exhibit space in 11 halls of the Expo Centre. The exhibitions represent 21 categories of food and beverage products, including large sections for meat, dairy, sweets and snacks, seafood and wine. Two of the 11 halls also feature processing and packaging equipment for the food industry. The show attracts professionals from retail, hotel/restaurant/catering (HoReCa), foodservices, the import/export trade and manufacturing segments each year.

A number of events will take place during the three-day show including SIAL Innovation, La Cuisine, Retail & Hospitality Forum, The Consumer Goods Forum, World Tour, Wine Innovation Forum, Best Buy China Competition, Master Classes, The Fresh, Chocolate World, China National Specialty Tea Brewers Cup and After SIAL Party.

The SIAL Innovation competition showcases the latest food and beverage products exhibited at SIAL China. The goal of the competition is to discover the most innovative food products provided by exhibitors and to analyze consumer trends and new products in the Asian agri-food market. La Cuisine features cooking demonstrations and competitions among top international chefs from around the globe.

As the largest food and beverage show in Asia, SIAL China is part of the SIAL Network. The global network of shows features seven trade shows around the world (SIAL Paris, SIAL Canada, SIAL China, SIAL Middle East, SIAL ASEAN Manila and SIAL InterFOOD in Jakarta). The network brings together 14,000 exhibitors and 330,000 visitors from 194 countries to the shows around the globe each year.

“The global food market is expected to increase 30 percent by 2050. And food demand should increase by 60 to 70 percent by 2050,” Trentesaux said. “The SIAL Network hosts the world’s leading B to B (business to business) trade events in the food industry. Our shows are the source of inspiration for companies throughout the food and beverage industries.”

 

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