Canadian bakery debuts pink bun for campaign

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Ace Bakery and Hero Certified Burger in Toronto team up to create a unique burger to promote breast cancer awareness.
Hero Certified Burgers to offer special burger to for an important cause.

TORONTO, Ontario – Ace Bakery and Hero Certified Burgers have teamed up in support of the Canadian Breast Cancer Foundation- Ontario Region (CBCF), in an effort to help “beet” cancer. From Sept. 28 through Oct. 25, diners can visit any Hero Certified Burger location in Ontario and purchase a burger on an Ace Bakery pink bun. The buns get their pink color from all natural beet juice.

Hero diners will have the option to upgrade their favorite menu burger to a pink bun, or order the Think Pink Burger, featuring natural beef, raspberry goat cheese and a pink slaw. For every pink bun sold during the campaign, $1 will be donated to CBCF.

“The ravages of breast cancer affect so many people,” said Roy Benin, president of Ace Bakery. “At Ace Bakery we feel strongly about finding innovative ways, like the pink bun, to raise funds for breast cancer research with the goal of ending such a terrible disease.”

The campaign’s tagline reads: Be a Hero. Let’s #BeetCancer together. All donations will continue to benefit CBCF.

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