A&W Canada announces beef sourcing change
Sept. 24, 2013
by Meat&Poultry Staff
VANCOUVER, British Columbia – All burgers served at A&W Canada locations are made with beef that is free of hormones and steroids, making it the first national chain in Canada to what it calls "better beef". Additionally, the company said each of the ranches in Canada, Australia and the United States that supply beef to the chain have verification systems that track the cattle, their feed and their care.
"More and more Canadians are looking for beef that's been raised without added hormones or steroids and we're proud to serve this better beef to burger lovers across the country," said Paul Hollands, president and CEO, A&W Food Services of Canada. "When you eat one of the burgers from the A&W Burger Family you can be assured that not only is it going to taste fresh and delicious, but also that we have sourced the beef from select ranches that are at the leading edge of sustainable practices. Our guests have told us that making a burger with this better beef is simply the right thing to do."
A&W Food Services of Canada Inc. is Canada's second-largest hamburger restaurant company with 790 locations coast-to-coast.