Canadian swine producers to boost marketing efforts
March 21, 2012
by Meat&Poultry Staff
INNERKIP, Ontario – The Canadian Swine Exporters Association (CSEA) received more than C$1.3 million from the Canadian government aimed at increasing international marketing and promotion of the country's purebred swine genetics. CSEA members will use the money to participate in trade shows such as the International Livestock and Dairy Expo in Vietnam.
The investment comes from the AgriMarketing Program under Growing Forward. The program also helped broker a new contract for Canadian swine genetics worth $1.6 million with Genesus, a top swine breeding company.
"Our government's top priority remains the economy, and Canada's swine producers play a key role in creating jobs and economic growth," said Parliamentary Secretary Pierre Lemieux. "This investment will help our swine producers expand their production and capture new markets to strengthen their businesses and our overall economy."