Keystone part of Marfrig restructuring
Feb. 27, 2012
by Meat&Poultry Staff
SÃO PAULO, Brazil – Marfrig Alimentos S.A.'s board of directors on Feb. 27 approved a new organizational structure aimed at improving efficiencies and streamlining operations.
The new structure will group the company's poultry, pork and processed products businesses and integrate the beef, lamb and leather operations in Brazil, Argentina and Uruguay, according Marfrig. Seara Foods will include Seara Brazil, Moy Park and Keystone Foods, Marfrig said. The three companies will operate as three separate entities with their own brands. Marfrig Beef will integrate export operations and individually serve domestic markets in each of the three countries.
The company hopes to create value for its customers through revenue, cost, capital and tax synergies. Seara Foods has the potential to generate R230-330 million within five years, according to Marfrig.