BK Canada launches spicy, stuffed burger
Feb. 24, 2011
by Bryan Salvage
TORONTO, Ontario – Burger King Restaurants of Canada Inc. is launching the Jalapeño & Cheddar BK Stuffed Steakhouse burger, which is already available at its US restaurants. The burger is formulated with jalapeño peppers and cheddar cheese blended into the ground beef. The new offering is served with poblano sauce, tomatoes and lettuce and is available at a retail price of $4.99.
"To cut through the cold winter blues, we're spicing things up with our first ever stuffed burger build in Canada," said Cameron Loopstra, senior marketing manager. "It definitely adds a spicy kick to our flame-broiled patty."
Burger King Canada will be running TV, radio and online ads starting Feb. 28 to support the launch.