KFC's Double Down was the rage in Canada
November 22, 2010
by Meat&Poultry Staff
TORONTO, Ontario – Although KFC Canada's Double Down bunless, all-meat-and-cheese sandwich was only available in Canada from Oct. 18 to Nov.14, it sold more than 1 million of the sandwiches.
"Canada's response to Double Down was as epic as Double Down itself," said Dan Howe, chief marketing officer, Yum! Restaurants Canada. "KFC Canada is stunned by Double Down's success. To be the source of so much excitement, humor and debate has been a phenomenal experience for KFCs from coast to coast.”