Domino's opens first store in Germany

by Bryan Salvage
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BERLIN, Germany – Domino's Pizza announced it will open its first store in Germany, in the Charlottenburg district of Berlin, on Nov. 6. Germany was chosen for a rapid expansion plan based on that country's growing market for pizza delivery.

Operating more than 9,000 franchised and company-owned stores in more than 60 countries, Domino’s is a leader in this segment. Germany Trade & Invest and Berlin Partner supported Domino's Pizza with its investment plans.

Berlin was chosen for several initial locations, which will be followed by expansion through franchising across the country. This rapid growth plan is facilitated by a Master Franchise Agreement with Birgir Thor Bieltvedt, who will oversee the opening in Berlin and expansion across the country.

"Germany is an ideal location for our expansion plans. With a large customer base that values convenience and quality, Germany provides the right conditions for our business to succeed," said Birgir Thor Bieltvedt, managing partner of the new Master Franchise of Domino's Pizza in Germany.

Germany, with the largest market in Europe, is an attractive location for international foodservice operators. In 2009, revenues in the profit foodservice industry reached EUR 33.7 billion (US$47.9 billion) and showed stable growth rates in many industry segments, including quick service restaurants. Since 2008, Domino's Pizza has been assisted by Germany Trade & Invest's team of industry experts with its plans to enter the German market. The organization conducted market research and assisted in finding cooperation partners and qualified personnel. Berlin Partner GmbH, Berlin's economic development agency, also supported Domino's Pizza in the site selection and recruitment process.
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