Canadians' not shy about cravings for Big Macs
July 20, 2010
by Bryan Salvage
TORONTO, ONTARIO – Canadians have more in common than one may think when it comes to late-night cravings, according to results from a recent study. A sample survey conducted by Ipsos-Reid on behalf of McDonald's Canada found that 33% of Canadians have visited McDonald's in the early morning hours to order a Big Mac.
The study further reveals not only do Canadians like visiting McDonald's late at night, but 5% of the adult population (more than 1.3 million people) when given the choice of having sex or eating a Big Mac said they would choose the Big Mac.
"Canadians are passionate people and it's great to see we're not shy about showing our love for the Big Mac," said Joel Yashinsky, vice-president, national marketing, at McDonald's Restaurants of Canada. "This bond only grows stronger as more and more of our restaurants and drive-thrus are now open 24 hours so we can better satisfy our customers' late-night cravings."
McDonald's also makes for a popular date-night venue, the study uncovered. Sixty-four percent of adult Canadians, if taken to McDonald's on a first date, would go out with the person again. Perhaps more surprising, 7% of the adult male population – or 1 million people – indicated they would be so impressed that they would want the second date to also take place at McDonald's.
On another note, the Big Mac jingle, "Two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun" is recognizable by 51% of adult Canadians who have had a Big Mac. Twenty-two percent of them – equating to more than 2.6 million people – weren't born when the jingle first gained notoriety in 1975.