Sales training helps pork exports to Mexico

by Bryan Salvage
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DENVER – Demand for U.S. pork exports to Mexico continues to grow, according to the latest statistics. After posting a record year in 2009, January pork/pork variety meat exports to Mexico set a new monthly record of 120.1 million lbs. valued at $93.5 million, relays the U.S. Meat Export Federation (U.S.M.E.F.).

One strategy U.S.M.E.F.F has used to expand this market has been to conduct sales force training for importers and distributors, said Gerardo Rodriguez, U.S.M.E.F. director of trade development for Mexico, Central America and the Dominican Republic. This includes comprehensive training programs conducted at the Monterrey Institute of Technology.

Seeing that these training programs show such positive results in Mexico, they may be expanded to markets such as Guatemala, Honduras and Panama, Mr. Rodriguez says.

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