Maple Leaf Foods launches reclosable bacon tray
February 12, 2010
by Bryan Salvage
MISSISSAUGA, ON. — Canadians are apparently passionate about bacon. When asked to choose between bacon and sex, more than four in 10 (43%) chose bacon, according to a Maple Leaf Foods-commissioned national Angus Reid “For the Love of Bacon” survey marking the launch of its newest product innovation — Maple Leaf Reclosable Bacon.
Maple Leaf Foods is Canada's market leader in the bacon category. Maple Leaf Reclosable Bacon is center cut and the reclosable tray is 100% recyclable, the company said.
"We wanted to probe how deeply rooted Canadians' passion for bacon is — and the For the Love of Bacon survey sure opened our eyes," said Adam Grogan, vice-president marketing, Maple Leaf Foods. "Our research also told us that Canadians' number-one frustration with typical bacon packaging is it can't be reclosed (71%) and that it's too messy (52%).”
According to survey results, approximately three out of four survey respondents (73%) said they love bacon. Nearly one in five Canadian men (18%) agreed that some days they just can't survive without bacon. When asked to rank various aromas by preference, 23% of men ranked bacon as number one.