Antibiotics focus of beef-industry series
April 27, 2010
by Meat&Poultry staff
DENVER – Cattle-producing families throughout the U.S. agree their top priority is protecting the health of their livestock. As a result, the National Cattlemen’s Beef Association (N.C.B.A.) in partnership with Bayer Animal Health is bringing to viewers of N.C.B.A.’s Cattlemen to Cattlemen, a TV series focusing on the appropriate protocols and judicious use of antibiotics in the beef cattle industry.
Host Kevin Ochsner for N.C.B.A.’s Cattlemen to Cattlemen will host a four-part series focusing on the important role antibiotics play on today’s cattle operations on April 27, May 4 and May 11.
In creating the series, N.C.B.A.’s Cattlemen to Cattlemen visited a feedyard in Kansas, spoke to experts at Kansas State University and also had the chance to speak with members of Congress and officials from the Food and Drug Administration, as well as the U.S. Department of Agriculture’s Food Safety Inspection Service, about how antibiotics play a safe and pivotal role in modern beef production.
In the coming months, N.C.B.A. will also be bringing cattlemen regular policy and association updates through web videos with new, in-house television production studios sponsored by Bayer Animal Health.
“Our partnership with Bayer Animal Health will allow us to tell the story of America’s farmers and ranchers to a broader, more diverse audience across the country, including legislators and regulators in Washington, D.C.,” said Colin Woodall, N.C.B.A. vice president of government affairs. “Since most people can’t be out on the farm every day seeing what our members do first-hand, these shows will help bring the farm to them,”
N.C.B.A.’s Cattlemen to Cattlemen debuts Tuesdays at 8:30 p.m. (EST) on RFD-TV, and re-airs Wednesdays at 10:30 a.m. and Saturdays at 9 a.m. Episodes are also available online at www.CattlemenToCattlemen.org.