Chef'd partners with Smithfield, brings meal kits to retail
May 9, 2018
by MEAT+POULTRY Staff
LOS ANGELES – Los Angeles-based meal kit company Chef’d has announced a partnership with Smithfield Foods that will bring Chef’d meal kits to grocery stores nationwide.
Over a dozen retailers in 27 states now offer kits and recipes. Stores with kits include Costco, Harris Teeter, Tops, Hy-Vee, Weis, and Gelson’s Markets. Each kit features ready-to-cook pre-portioned ingredients, including fresh herbs, leafy greens, and USDA Choice proteins. In-store Chef’d meal kits are designed for convenience and total prep-to-plate times of 10 minutes to 30 minutes.
Chef’d designed its meal kits to provide an innovative solution for time-constrained shoppers. Chefd.com has been the only non-subscription meal kit store from its launch, and features thousands of recipes for next-day delivery. The company’s retail partnerships extend Chef’d meal kits to new audiences and occasions.
“Meal kits are the fastest growing channel across the entire food industry,” Sean Butler, senior vice president of retail at Chef’d said in a statement. “The expansion of Chef’d into retail enables us to serve the large group of shoppers who have never tried a meal kit but are eager for non-subscription solutions. Our goal is to give more shoppers more meals in more places to help them eat better, save time, and explore new flavors.”
Popular kits include 20 Clove Garlic Chicken with Mashed Purple Potatoes and Spinach; Weeknight Chicken Pad Thai with Carrots and Sugar Snap Peas; and Black Truffle Butter Sirloin Steaks with Roasted Garlic Potatoes and Asparagus.
“Chef’d looks forward to rapid expansion in the coming months. As the market leader in the industry, we are dedicated to investing in new technology to continue to enhance the at-home cooking experience and to provide greater value to our customers,” said Kyle Ransford, CEO of Chef’d.
In-store meal kits serve two or more and start at $14.99.