Amazon targets global customers

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Amazon launched the ‘International Shopping’ experience within the Amazon Shopping App. The service will be available for customers around the globe to purchase more than 45 million items that can be shipped from the United States to more than 100 countries.

Customers who download the Amazon Shopping App will automatically be placed into the International Shopping experience, based on location.

The International Shopping experience offers shopping in five languages, including English, Spanish, Chinese (simplified), German and Brazilian Portuguese, with the ability to shop in 25 currencies. All of the features are available on mobile browsers or apps including iOS and Android mobile devices.

“We are always innovating on behalf of our customers, and with today’s launch, we are making the shopping experience on mobile devices even better and more convenient for our customers who live outside the US,” said Samir Kumar, VP of Amazon exports and expansion. “Customers have been asking for a way to easily find and shop only for products available to be shipped to them. The International Shopping experience solves this customer need and makes it simple to browse, shop and ship more than 45 million products to over a hundred countries around the world.”

Current Amazon Shopping App customers can utilize the new feature by adjusting settings in the ‘Country & Language’ option and selecting ‘International Shopping.’

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