Perky Jerky's new branding designed to connect with millennials
March 6, 2018
by MEAT+POULTRY Staff
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The brand refresh is aimed at busy millennial moms, the company's core consumer.
GREENWOOD VILLAGE, Colo. – Perky Jerky has announced a brand refresh intended to connect with what the company considers its core consumer, busy millennial moms. Perky claims that 58 percent of its fans are women looking for high protein, all-natural, healthy snacks to be eaten on-the-go. Perky Jerky is made from grass-fed beef and turkey raised without antibiotics and no added hormones
Other reasons for the rebrand include the increase of shelf presence, a more modern look and easy to read health benefits using lighter and brighter packages along with bolder print. The new look also includes a beauty shot of the product on the back of the package to highlight the texture. The brand refresh incorporates the original black and orange logo in matte and metallic, to ensure brand recognition.
“As part of the redesign process, we surveyed Perky Jerky Super Fans and let them lead the evolution of our package,” said Denise Sirovatka, vice president of marketing at Perky Jerky. “They overwhelmingly chose this updated version which allows you to quickly identify your favorite flavor and see the great benefits that set us apart from others on the shelf.”
Perky Jerky will roll out the redesigned packaging with the launch of a new offering in March. Perky Jerky will add pork jerky to its product line in three flavors — Mountain Maple, Asian Five Spice and Coconut Curry. Like their beef and turkey, the new pork is all-natural, low calorie, low fat, low carb and free of nitrites, preservatives, gluten and MSG.
“Our rebranding and updated packaging is designed to drive trial and continue to bring high value shoppers into our retail partners,” said Brian Levin, founder and CEO of Perky Jerky. “The snack category, and specifically the meat snack category, is evolving as more millennials replace meals with portable, healthy snacks. The brand refresh is proof that Perky Jerky is leading the evolution of next generation meat snacks.”