Red Truck Beef Jerky launches new products, flavors with a taste of McCormick
Feb. 2, 2018
by MEAT+POULTRY Staff
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McCormick grilled flavors are featured in the rollout of the three new offerings.
OWINGS, Md. – Officials with Red Truck Beef Jerky LLC announces a new product and two new flavors featuring McCormick & Co.’s seasoning on Feb. 2. The launch includes a new Steak Bite meat snack as well as two new beef jerky flavor profiles, all of which are made using McCormick’s Grill Mates seasonings.
According to Red Truck, the new products are protein-rich product, seasoned with McCormick’s “bold, robust flavor,” and is merchandised to eat from the bag. “This is sure to take your snacking to the next level,” the company states.
The new meat snack is the McCormick Grill Mates Montreal Steak bite designed to deliver a bold flavor created by blending pepper, garlic and other spices. The two beef jerky flavors include: McCormick Grill Mates Brown Sugar Bourbon that is made using brown sugar, bourbon, pepper and spices as well as McCormick Grill Mates Smokehouse Maple, featuring coarsely ground spices and maple flavoring. The products are packaged in 3 oz. bags designed to be merchandised on retailers’ peg-ready displays.
"The McCormick Grill Mates brand with its loyal fan base and bold flavor is a perfect fit with our high-quality Beef Jerky and Steak Bites," said Richard Cresswell, president of Red Truck. "The feedback has been overwhelmingly positive.”
“Grill Mates is excited to team with Red Truck to offer beef jerky products that provide that ‘just grilled’ taste in every bite.” said Jeff Knabe, senior marketing manager for McCormick Grill Mates.