Land O'Frost hires senior brand manager

by MEAT+POULTRY Staff
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MUNSTER, Ind. – Land O’Frost Inc. announced the hiring of Vivian Overcash as its senior brand manager. Overcash will oversee the company’s strategic marketing initiatives to grow the Land O’Frost brand.

“Vivian’s insight, experience and analytical approach to projects will be a great asset as we continue to develop and market a growing number of Land O’Frost products,” said Reggie Moore, senior vice president of sales and marketing at Land O’Frost. “Her knowledge and passion for strategic communications will help us better understand the minds of our consumers.”

Overcash comes to Land O’Frost from AdvancePierre Foods where she served as Foodservice Category Marketing Manager. She began her career at Procter and Gamble in R&D, then later moved into brand management.

Overcash is a graduate of the Univ. of Cincinnati where she received her bachelor’s degree in science and master’s in business administration.

“Working with an array of brands in the past, both related and non-related to foodservice, has positioned me to help Land O’Frost grow its brand even further,” Overcash said. “This is an exciting time for Land O’Frost and I am looking forward to being a part of the leadership team here as we continue to build and focus on the company’s product profile and visibility nationwide.”

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