Kraft Heinz introduces new breakfast product
Feb. 27, 2018
by Monica Watrous
Just Crack an Egg varieties include Denver Scramble, Ultimate Scramble, All American Scramble and Rustic Scramble.
PITTSBURGH — New from the Kraft Heinz Co. is Just Crack an Egg, a line of breakfast products featuring diced vegetables, Oscar Mayer meat, Kraft shredded cheese and Ore-Ida potatoes. The products are packaged in individual serving cups that may be prepared in less than two minutes; consumers stir in an egg and microwave to create a portable morning meal with 15 grams of protein.
Varieties include Denver, featuring ham, mild cheddar cheese, onions, green peppers and diced potatoes; All American, with uncured bacon, sharp cheddar cheese and diced potatoes; Ultimate, including sausage, mild cheddar cheese, onions, green and red peppers and diced potatoes; and Rustic, combining turkey sausage, mozzarella cheese, mushrooms, onions, red peppers and diced potatoes.
Just Crack An Egg All American Scramble features uncured bacon, sharp cheddar, cheese and diced potatoes.
“We know that consumers aren’t happy with their current weekday breakfast options, and we saw an opportunity to reignite consumers’ love of a hot, filling breakfast,” said Greg Guidotti, head of marketing for Just Crack an Egg. “Too often, their busy lives force them to make compromises and trade-offs around breakfast when it comes to taste, convenience and freshness. Just Crack an Egg bridges that divide, making it easy for them to have a savory breakfast scramble that can fit into even the fastest morning routine, any day of the week … all with just the crack of an egg."
The products are merchandised in the egg section at grocery retailers nationwide for a suggested retail price of $2.49 per cup.