Wahlburgers Impossible Burger to break out of Boston
Jan. 30, 2018
by MEAT+POULTRY Staff
The plant-based burger that tastes like ground beef will be served at locations nationwide.
BOSTON — Wahlburgers, a casual dining restaurant chain founded by Chef Paul Wahlberg along with brothers Donnie Wahlberg and Mark Wahlberg, announced the Impossible Burger is now available nationwide throughout all participating Wahlburgers locations.
The Wahlburger Impossible Burger is a 100 percent meatless option that is made entirely from plants and includes a 4-oz. patty, smoked cheddar, lettuce, caramelized onions, chili spiced tomatoes and Wahlsauce.
“Our customers have been asking for a delicious, meatless option and we are always looking for new ways to boost the Wahlburgers experience for our guests,” said Paul Wahlberg. “We’re excited to announce our latest menu addition and can’t wait for guests to taste the popular Impossible Burger with our very own Wahlburgers twist, that follows our restaurants’ made-from-scratch philosophy and includes our signature Wahlsauce and the freshest ingredients possible.”
Wahlberg visited Redwood City, California-based Impossible Foods in 2017 and featured the Impossible Burger on the A&E reality TV show, “Wahlburgers.” The Impossible Burger, which was developed in 2011, is the first burger made entirely from plants that looks, smells and tastes like ground beef, according to the company.
“Paul and the team at Wahlburgers have been partners to us since adding the Impossible Burger to their Boston-area restaurant menus last fall,” said Impossible Foods chief operating officer David Lee. “We’re thrilled that their unique take on our burger will now be enjoyed by Wahlburgers’ dedicated following of burger aficionados nationwide, offering a plant-based option for customers from coast to coast.”
The Wahlburgers Impossible Burger is expected to roll out nationwide in the coming months.