Southern migration

by Steve Krut
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Penn
Greg, Micah, Sophy and Jacob Salsburg are third-generation members of the family working in the business.
 

Luring customers

Their flagship Hollywood store is in an industrial park area but is readily identified by its striking yellow colored paint, which is visible from the nearby highway. Shoppers seek it out, but when customers tell the Salsburgs it’s hard to find, they are told that “you only have difficulty finding it the first time.”

Getting customers to come back is accomplished by offering what is likely the greatest variety of meats in the entire state – and at affordable prices. And the quality is assured by the Salsburg’s devotion to doing most of their processing in house. Clearly about two-thirds of the 40,000-sq.-ft. Hollywood facility is used for production and storage and the remainder is retail area.

Yet it is in that retail area that Penn Dutch features its 21-day wet-aged beef as well as pork, lamb, goat and other meat species, not only in the expected cuts, but also in sweetbreads, ox tails, neck bones for sauces, as well as the thin sliced steak for the Philly cheese steak sandwiches. They also have a large variety of cold cuts, marinated turkey and chicken deli items, veal hot dogs, home-style corned beef and European-, Caribbean- and Cajun-flavored delicacies.

Seafood, hard-to-find fruits and vegetables abound in the store, but it is clearly the meats that keep those customers coming back.

Paul and Bill admit they are “old-school,” but they use kiosk displays featuring such enticements as sampling to promote specialized categories such as budget-friendly, gluten-free, vegetarian, soups and chilies, 300-calories-or-less, barbecue, holiday, back-to-school, kids, serves two, family favorites, heart healthy, diabetes management, prepared in-minutes and tailgating.

Their website penn-dutch.com not only shows off their offerings but provides a glimpse at their prowess in marketing. They encourage the many yachters in the area to provision their vessels at the store (no, they do not deliver) and serve as the hot spot for some resorts and those planning gatherings to come in and load up.

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