Red Robin names new senior VP, CMO
Dec. 22, 2017
by MEAT+POULTRY Staff
Red Robin has promoted Dana Benfield to chief marketing officer.
GREENWOOD VILLAGE, Colo. – Red Robin Gourmet Burgers Inc. announced the promotion of Dana Benfield to the role of senior vice president and chief marketing officer. Benfield will be responsible for overseeing Red Robin's Brand Marketing and Guest Engagement teams, as well as leading the Company's Food & Beverage and Commercialization initiatives.
Benfield previously served as the company’s vice president of Marketing & Menu Innovation, and is a 15-year veteran of the Red Robin Marketing team. Benfield will report to Jonathan Muhtar, executive vice president and chief concept officer for Red Robin.
"Since joining Red Robin, Dana has eagerly taken on new responsibilities and grown into a trusted leader, developing a talented marketing team and making many valuable contributions to the Company's success," Muhtar said. "We're looking forward to seeing Dana apply her leadership and marketing expertise as we guide the Red Robin brand to new heights."
Benfield has worked in the foodservice industry for more than 30 years. Prior to joining Red Robin in 2002, she served as an account manager for Karsh & Hagan Advertising, where she managed Denver region marketing programs for McDonald's. She also worked for a McDonald's franchisee in Tampa, Florida, serving in various roles from restaurant management to marketing.
She earned bachelor’s degree in marketing from the Univ. of South Florida in Tampa.