Chef'd appoints new VP of marketing
Dec. 14, 2017
by MEAT+POULTRY Staff
Jemie Sae Koo brings 15 years of experience to her new role at the meal kit company.
EL SEGUNDO, Calif. – Chef’d, a meal kit delivery service based in El Segundo, California, recently appointed Jemie Sae Koo as vice president of marketing. Sae Koo will oversee development and implementation of marketing strategies, including digital-first initiatives that appeal to millennial and Gen Z audiences.
Sae Koo brings more than 15 years of digital and marketing experience to her new role at Chef’d. She is credited with developing viral marketing campaigns for major global brands including Amazon, Disney, H&M, Intel, Nestle, Coca-Cola, Salesforce, Toyota, Taco Bell and YouTube.
“We’re thrilled to have Jemie come on board to help us make an impact on what is slated to become a multi-billion-dollar industry within the next year,” Chef’d CEO Kyle Ransford said in a statement. “Chef'd is at the center of that trend. We understand the growing need for meal kits, created via recipes from world-renowned chefs and culinary influencers, that anyone can cook at their leisure. Jemie brings an entrepreneurial, business-first approach to marketing programs. At the heart of our business, we are driven to fully understand the needs of our customers and surpass their expectations.”
Sae Koo holds a bachelor of Arts in sociology, international studies and a minor in business management from the Univ. of California, Irvine. She currently serves on the executive board of the American Heart Association.
Chef’d is a meal kit delivery service, but the company doesn’t require a subscription. Customers can re-order their favorite meal kits from a selection of more than 300 meals. Chef’d also provides vegetarian, vegan and gluten-free options. The company has received significant investments from major food companies. Smithfield, Virginia-based Smithfield Foods invested $25 million in Chef’d, while Campbell Soup contributed $10 million this year.