Schnucks, Volpi launch 'store-within-a-store'

by MEAT+POULTRY Staff
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ST. LOUIS – Schnucks Markets Inc. and Volpi Foods Inc. have formed a partnership to create a “store-within-a-store” prototype in the retailer’s Des Peres, Missouri, location.

The new concept will showcase Volpi’s artisan cured meats that are sliced on site. The Volpi concept store will be near the deli department. A ribbon-cutting ceremony to kickoff of the flagship store is planned for Nov. 17.

“We are excited to partner with the leading grocery retailer in the St. Louis market,” said Tim Urban, chief commercial officer for Volpi Foods. “The partnership between Schnucks and Volpi is the highlight of a relationship that spans a combined 200-plus years of servicing the Midwest market. We share in the Schnucks commitment to the community and their legacy as a family-owned company. We look forward to offering a unique shopping experience at the Des Peres location.”

Volpi Foods was founded in 1902 in St. Louis as a producer of specialty cured meats. The company uses locally sourced fresh pork with a craft process based on low temperature fermentation and long drying periods. Schnucks Markets is a third-generation, family owned grocery retailer with 100 stores in Missouri, Illinois, Indiana, Wisconsin and Iowa. Both companies are based in St. Louis.

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