Wienerschnitzel celebrates Oktoberfest
Sept. 13, 2017
by MEAT+POULTRY Staff
The hot dog chain is offering LTO gourmet sausages through Oct. 29.
IRVINE, Calif. – Hot dog chain Wienerschnitzel will add quarter-pound bratwursts and Italian sausages for a limited-time only (LTO) promotion to celebrate the international folk festival Oktoberfest. In honor of the holiday famous for its traditional German food, music and beer, the national 331-restaurant chain will offer the LTO sausages now through Oct. 29, at participating locations.
The Italian sausage is topped with peppers, onions and mustard, and the bratwurst is served traditional-style with grilled onions and mustard on a warm, brat bun.
“Oktoberfest is all about fun, families and great food — and so is Wienerschnitzel,” J.R. Galardi, executive vice president at Wienerschnitzel, said in a statement. “People know us for our German name and world-famous hot dogs, so it’s exciting to bring these two elements together and deliver the authentic taste and spirit of Oktoberfest right at our restaurants nationwide.”
Wienerschnitzel will support the LTO with 30-, 15- and 10-second television spots created by Amusement Park of Santa Ana, California. The ads will air in 13 markets throughout the Western regions as part of a campaign that includes digital, social, PR and in-store activities.
To view the advertisements on YouTube, click here.